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Shop Address: 

726 Great South Road, Penrose, Auckland, New Zealand


+64 (09) 5793006

Txt Message: 



Shop Hours:

Monday - Friday 9am - 5:30pm

Saturday 9am - 4pm

Sunday 10am - 3pm

Bank Details:

38-9014-0580481-00. Use relevant reference


Call the shop or email your question / sales inquiry using the form above.

This page is expressly for customers to make enquiries to the shop. Commercial suppliers should contact the shop directly.



In 1990 Serious Shooters started out as a small retail shop attached to one of the owners professional photographic studio. The owners decided that there had to be a better way to retail firearms in New Zealand; you either had fishing and hunting shops who were only partially interested in firearms, or specialist gun shops, who were only interested in lining their own pockets. The service from the two options were patchy, where only certain goods were available and only the ones they decided for you. Thus, Serious Shooters the Gunshop was created in 1993.


The business has grown immensely since its original days in Penrose and in late 2011 Richard Munt took over the shop. Richard wanted to modernise and improve the systems at Serious Shooters, while at the same time, keep the shop well rooted in its original concept of the best products, best guns, best prices and best service. In mid 2014 they moved to just up the road at 726 Great South Road and the new location boasted an even larger rifle and shotgun room, dedicated handgun room, more products and plenty of parking.


The new shop called for a gun room like no other, they wanted it to be well laid out so the firearms were easily accessible, easily visible and shown to customers in an aesthetic way. With a separate room for restricted firearms, Serious Shooters achieved what they believe to be the best gun shop!


The staff at Serious Shooters are all keen users of firearms, whether it be through competitive shooting, small game hunting or getting out there and really going for the big stuff! Each is knowledgeable and boasts a range of specialist talent. Because of this, it allows them to provide hands on first-hand product knowledge including competition pistol, rifle and shotgun shooting, ammunition reloading, big and small game hunting and possum trapping; they really know their stuff!


Throughout the 25+ years that Serious Shooters has been in play, they’ve proudly served and supported New Zealand shooters and hunters. They’ve sponsored a range of shooting clubs and hunting/outdoor events, in order to keep the sport alive. What’s more is that they’re continually seeking new and different products for the shooter, developing business from all angles to best serve their customers. They even manufacturer, or have made for them, their own case lubricant, tumbling media, tumblers, cleaning accessories and gun cases. Open 7 days a week, Serious Shooters is your one stop shop for all your firearm needs.


We are able to source a vast range of products NZ-wide and internationally through our distribution networks. If you want a product that we don't have in stock, it let us know - we can make a special order - at the BEST price! 




We freight throughout New Zealand using Courier Post, Fastway (Aramex), Mainstream, and Post Haste. Firearms and Ammunition are only shipped with supplied correct police mail order permits. Propellant Powder - enquire first for shipping cost.

Export of firearms and ammunition from New Zealand is restricted by the NZ Government, however we can export to a select few countries including New Caledonia, Tahiti / French Polynesia, Fiji, Australia, Tonga, Samoa. We are unable to export to China and most South East Asian countries at this time.

Email the shop directly for further information. All Exports are handled through the shop and not through the Website.